Tuesday, October 9, 2012

Footwear Favourite meets a Fashion Favourite as Havaianas Australia Collaborates with Sass & Bide

You know you've made it in the world when your brand name becomes synonymous for the whole category in which you sell your product... think Kodak, Kleenex or Hoover.

In the world of fashion, where "one day you're in and the other you're out", reaching this pinnacle would be considered a major coup. As the weather gets warmer and pedicure appointments make their way to the top of our 'to-do' lists, I've come to notice friends, family and even the manicurist at the local nail salon calling the humble thongs (flip flops for my American readers)... Havaianas. 

Like many, havaianas are a wardrobe staple for me, particularly when the sun comes to play, so I tend to update them regularly.

2012 marks the global 50th anniversary of the footwear favourite, so to coincide with this, sass & bide designers Heidi Middleton & Sarah-Jane Clarke have partnered with Havaianas to introduce a limited edition sass & bide x Havaianas thong called "Brazil Brazil".

The slim style, combines the design duos signature use of print and embellishment to create a unique take on this footwear favourite.

the Limited edition: "Brazil Brazil" by
sass & bide for Havaianas

Featuring a monochromatic cheetah print (so it'll suit everything in your wardrobe), adorned with the iconic Sass & Bide gold star charm, they're available now from Havaianas online store, all Australian sass & bide boutiques, as well as the sass & bide online store.


  1. I love the look of these new Havaianas! Any excuse for new shoes (even if they are thongs ;))

    1. Bigger bonus is when your new shoes are "designer" without the price tag :)